Hi, this image is to do with the iPhone 17 release, and is set on a black background with the Apple logo in the centre. The logo appears to be glowing and is made up of the colour blue, green, yellow, orange and red. The text underneath the logo says 'Apple Event - watch online on 09/09 at 6pm'. And in the bottom right hand corner is the blue Simpatico logo.

Will Apple’s latest launch event be Awe Dropping?

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Apple’s next big launch event is taking place on 9th September 2025 and is expected to include not only the iPhone 17 but also the latest AirPods, watches, Apple TV and more.

The rumours we have heard so far:

  • iPhone 17 ‘Air’: A new ultra thin model, tipped to replace the iPhone Plus.  
  • Pro & Pro Max cameras: A redesigned camera layout that spans the width of the back of the phone.
  • New colours: Gold, green, purple, dark blue, and orange could join the line up.
  • Liquid Glass finish: The Pro models may have a white finish that appears to shift colour depending on lighting, inspired by iOS 26’s new liquid glass aesthetic.

There’s lots of other tech updates too, but you can discover that for yourselves at the event on 9th September, 6pm (UK time).

If you’re not ready for the 17, the current iPhone 16 models, plus the 15, 14 and 13 can be found in our iPhones for Business shop.

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